Work
Featured case studies across product, platform, monetization, intelligence, and transformation
I build and operate products and platforms that turn product decisions into measurable business outcomes. The case studies below are the strongest proof points across marketplace ecosystems, billing and monetization, customer intelligence, experimentation, AI workflows, operator-led growth, and business model transformation.
How To Read This Work
The pattern matters more than the domain.
Operating lens
Systems over local fixes
I do not optimize features in isolation. I redesign the underlying system that drives the outcome so gains compound.
Reading guide
Tease first, detail second
Each case study is intentionally tight. You will see what changed, the system behind it, and why it matters.
Pattern recognition
Different domains, same pattern
The domain changes. The pattern does not. Marketplace systems, billing, AI workflows, and operator-led growth all follow the same underlying logic.
Featured Case Studies
The strongest stories to start with
Each card is intentionally tight: hook, signal, mechanism, then a clear pull into the deeper case study.
Design Pickle
Platform transformation
Transformed a services-first business into a platform-led model that reduced CAC, increased retention, and unlocked SaaS revenue.
Marketplace + SaaS + workflow platform across product, monetization, operations, and customer experience.
Connected product, pricing, monetization, and platform value into one more scalable system.
Most teams optimize service delivery. I changed the business model.
Microsoft
Azure Marketplace
Built a scalable partner and monetization system that reduced onboarding from months to less than one week and influenced $250M+ in marketplace revenue in 2 years.
0→1 marketplace + partner onboarding + monetization platform.
Removed onboarding friction, aligned incentives, and connected partner success to Azure consumption.
Most ecosystems scale slowly due to friction. I made participation easier and growth more scalable.
Pinot’s Palette
Growth engine
Built a compounding growth engine that increased ASP by roughly 65%, reduced CAC by roughly 80%, and kept the studio in the top 20 across the network.
Revenue + growth + unit economics flywheel.
Turned repeat customers into the acquisition engine and connected that loop to higher-margin revenue streams.
Most studios buy growth through marketing. I built a system that made growth more efficient over time.
iPro
Continuous Active Learning
Built a machine-assisted review workflow that improved speed, quality, and defensibility by prioritizing what mattered first.
Continuous Active Learning workflow.
Used human-in-the-loop model training and clustering to rank relevance in real time.
Most review models treat every document as equal. I built a system that learned what mattered and prioritized accordingly.
Design Pickle
Billing + monetization system
Rebuilt billing and monetization systems to unlock subscriptions, usage-based pricing, expansion revenue, and future marketplace economics.
Billing + pricing + monetization architecture.
Treated billing as a core product surface instead of back-office plumbing.
Most teams treat billing as technical debt. I used it as a strategic growth lever.
Design Pickle
Operational system reset
Reduced detection and resolution time from days or weeks to under one hour while improving reliability, throughput, and execution discipline.
Operational + engineering execution system.
Built monitoring, ownership, escalation, and release discipline into the operating model.
Most teams add effort to broken processes. I fixed the system underneath the work.
Microsoft
Customer intelligence system
Built a unified customer intelligence system that identified revenue-driving cohorts and enabled smarter acquisition, churn reduction, and upsell strategy.
Customer intelligence + behavioral analytics + cohort modeling system.
Unified product, support, documentation, and usage signals into one actionable view of customer behavior.
Most teams track disconnected metrics. I built a system that explains what actually drives outcomes.
Microsoft
Experimentation + growth system
Built a structured experimentation system that enabled faster iteration cycles and stronger product decisions.
Experimentation + learning system.
Connected hypotheses, testing, and metrics into a repeatable decision loop.
Most teams debate ideas. I tested them and learned faster.
iPro
Platform + team transformation
Rebuilt the product and engineering execution system to improve delivery speed, product quality, and cross-functional alignment.
Product + engineering operating system.
Introduced stronger prioritization, clearer ownership, and more customer-connected decision-making.
Most teams try to work harder inside a weak system. I redesigned how work flowed through the organization.
Pinot’s Palette
COVID pivot
Rebuilt the business in 3–4 weeks after in-person revenue effectively dropped to zero, remained top 20 during COVID, and sustained profitability while 60+ locations shut down.
Rapid business model pivot + operational resilience system.
Turned a physical-events business into a virtual production and fulfillment model under extreme time pressure.
Most businesses waited and hoped demand would return. I rebuilt the model before failure became inevitable.
Pinot’s Palette
System → product → consulting
Turned an internal operating system into a consulting product that enabled new and existing franchisees to launch faster and operate more effectively.
System-as-a-product + consulting revenue engine.
Productized repeatable playbooks across marketing, CRM, operations, and launch readiness.
Most operators keep their edge local. I turned mine into a scalable offering.