Operator, builder, and product leader
I build systems where growth is a product decision
Even when priorities conflict, teams are misaligned, and constraints are real.
Platform, marketplace, and revenue systems across Microsoft, Design Pickle, and real businesses.
Why pay attention
I build the machinery behind the outcome
Most teams ship features and hope for results.
I build how results actually get produced.
Execution
Plans break when nobody owns how the work really happens.
I connect strategy, product, and execution so work holds up in reality.
Money
A product that cannot make money cleanly is not finished.
Pricing, billing, and usage are part of the product, not afterthoughts.
Signal
Metrics are not the goal. Better decisions are.
I turn customer behavior into decisions teams can act on.
Reality
Real constraints make the work sharper.
I build inside real budgets, teams, and tradeoffs, not ideal conditions.
What I actually do
Product and platform work that holds up in real conditions
I work on what makes products grow and keep customers.
That means fixing how product, behavior, and revenue connect.
Product systems
I connect product choices to what the business needs to happen.
Growth, retention, and revenue are usually linked. I fix where they break.
Platform and monetization
Pricing, billing, and usage are product surfaces.
They shape how customers buy, expand, and understand value.
Operator depth
I build for reality, not just for roadmap slides.
I’ve owned outcomes, not just plans. That changes how I design systems.
Featured case studies
A few signals from the strongest work
Not resume bullets.
Examples of fixing broken systems and creating measurable lift.
Design Pickle
Turned a services business into a scalable platform
Reduced CAC, increased engagement, and unlocked SaaS revenue.
Microsoft
Cut onboarding from months to days and unlocked $250M+ revenue
Built onboarding and billing systems that made the marketplace usable at scale.
Pinot’s Palette
Built a growth loop that increased revenue and lowered CAC
Increased ASP and reduced CAC while compounding growth.
iPro
Replaced slow workflows with a system that finds what matters first
Replaced slow workflows with faster, more focused review.
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Product, platform, marketplace, and growth systems.